Storytelling with Impact : A Neuroscientific Framework for Changing Attitudes and Behaviour

Résumé

This article synthesises a lecture by documentary filmmaker Cheryl Miller Houser on the power of storytelling to drive systemic change, particularly within the context of physical education and sustainability. The central thesis is that effective storytelling, grounded in neuroscientific principles, is the most powerful tool for shifting attitudes and behaviours. The article outlines a three-step framework for impactful storytelling: 1) Dream Big, which involves visualising a desired future to rewire the brain and align intention; 2) Make It Human, which focuses on creating empathy by featuring characters who express a universal range of emotions; and 3) Show Struggle and Triumph, which uses a classic narrative arc to create an immersive journey that empowers audiences to take action. The framework is illustrated with examples from sports (Serena Williams, Simone Biles) and social reform (a documentary on the US foster care system). The article explores the neuroscience of “narrative transportation,” the importance of deep listening in understanding an audience, and the ethical responsibility of the storyteller. It concludes by positioning storytelling as a “superpower” that must be wielded to counter narratives of despair, inspire hope, and mobilise collective action towards a more sustainable and equitable world.